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Off The Ball Saddles up With Horse Racing Ireland

Off The Ball, Ireland’s leading sports media brand and recent winner of Sports Media Outlet of the Year at the Irish Sport Industry Awards,...

Extra.ie Partners with Curragh Racecourse

The DMG Media-owned website Extra.ie is sponsoring the Extra.ie Handicap at this weekend’s Curragh race meeting. In addition to sponsoring the feature race of the...

Rothco Delivers Redknapp & Vialli for AIB’s ‘Toughest Rivalry’

Following on from the success of the exploits of Jeff Stelling and Chris Kamara on their road to Croke Park in 2017, AIB has...

Parenting Websites Retain Loyalty Of Readers

New research published by Packed.House has found that 78% of mums follow parenting sites on social media but 68% do not follow bloggers or...

Jamie Macken Joins the Board of the European Sponsorship Association

Jamie Macken, deputy managing director of Core’s sponsorship practice has been appointed to the board of the European Sponsorship Association. The European Sponsorship Association (ESA)...

Jacob’s Goes Dynamic to Showcase Cracking Recipes

The Valeo Food-owned Jacobs is the latest brand to use PML’s innovative proprietary dynamic platform which allows brands to deliver contextually relevant advertising at...

Insight of the Week: Tracking the Fitness Trackers

With the summer in full swing, many Irish people are using it as an opportunity to get fit and healthy and an increasingly popular...

Boys + Girls Unveil Music Platform for Three Ireland

The Dublin-based agency Boys + Girls has rolled out a new music platform for mobile phone company Three Ireland called Made by Music. Eight...

Adworld is Taking a Break

Adworld.ie is taking a long overdue Summer break and our weekly ezine will not be published until, somewhat ominously, Friday 13th July. In the meantime, you...

TV3 Group to rebrand as Virgin Media Television

In what is the biggest re-brand in Irish media history, TV3 Group is to re-brand as Virgin Media Television from September. As part of the...

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