Jamie Macken, deputy managing director of Core’s sponsorship practice has been appointed to the board of the European Sponsorship Association.
The European Sponsorship Association (ESA) is the voice of the sponsorship industry in Europe and it seeks to inspire, educate and raise standards within the sponsorship industry. As an ESA board director, Macken will work with the wider marketing industry, advocating the recognition of sponsorship and the role it can play in building, growing and enhancing brands.
Voted Ireland’s best sponsorship agency in 2017, the work of the sponsorship practice of Core revolves around strategy, negotiation and measurement for both sponsors and rights holders as well as negotiating, managing and evaluating media sponsorship.
According to Macken: “I’m delighted to have been appointed to the Board of the European Sponsorship Association and in my role, I will be an important voice for Ireland around policy, education and excellence. I believe the biggest threat to the sponsorship industry is the industry itself, as we are often guilty of looking inwards while trying to justify our role across the wider marketing communications industry. We need to work closely with our peers across the marketing industry to ensure they understand the tenets of this fantastic medium. We must translate sponsorship effectiveness into a common language for the entire marketing industry and provide the best training and education for those starting their careers and those willing to learn more.”