Opinion: Through the Looking Glass- Getting the Basics Right
As we deal with the ongoing Covid-19 crisis, emotional connections with brands that are brave and inspire have become important, writes Luke Reaper. But...
Spar’s New TV Ad Highlights Nationwide Community-Based Network
The BWG-owned SPAR has launched a new TV campaign that pays tribute to the nationwide network of independent retailers who are working hard to...
70% of the Population Believe Covid-19 Crisis Will Last Beyond Sept
Some 70% of Irish people consumers believe that the COVID-19 outbreak will last beyond September, according to the latest wave of Covid-19 research from...
Sunday Times Partners with Barnardos to Publish The Children’s Times
The Sunday Times has created an educational supplement to support parents during the COVID-19 lockdown. Entitled ‘The Children's Times’, the weekly 12-page supplement is...
Outset Rolls Out New Virtual Campaign for Savills Ireland
Outset Agency has launched a new campaign which was created in collaboration with its client Savills Ireland.
Called “Savills Live”, the campaign involved the design,...
Publicis & OMD Answer the Call for ChangeX
Publicis Dublin and media agency OMD have launched a new campaign for ChangeX, the online community engagement platform that is designed to get knowledge...
Thinkhouse Moves Annual Youth Culture Report Online
As the marketing and advertising industries adjust to new and unchartered waters, Thinkhouse’s Youth Lab, is rolling out its annual Youth Culture Uncovered report...
Sponsors Urged to Continue Backing Sporting & Cultural Events
With the number of reported sponsorship deals in the Irish market down by 14% in Q1 of 2020, when compared to the same period...
Irish Grocery Market Gets a 14% Boost During Easter Week
Irish shoppers spent a whopping €371m on groceries during Easter week, an increase of 14% on the previous year, according to data published by...
Five More Big Insights from B&A’s Life on Lockdown Survey
In the fourth wave of its weekly research series, Life on Lockdown, market research firm B&A examines some of the key trends and sentiments...
