Publicis Dublin and media agency OMD have launched a new campaign for ChangeX, the online community engagement platform that is designed to get knowledge and resources directly into the hands of everyday people to lead impactful projects in their communities.
At a time where the spirit of solidarity and community is so strong people are actively seeking ways to help each other. ChangeX has launched a new community action plan encompassing seven ideas that are relevant during the current health crisis. The ideas include Grow it Forward by GIY Ireland, encouraging people to grow at home, Neighbourhood Network to support vulnerable members of the community and FoodCloud to help distribute food to those who need it.
Publicis Dublin, OMD and ChangeX have worked at pace to launch a campaign to drive the initiative, calling for people to stay helpful, active and connected while staying at home. Support for the campaign was also provided from some of our long time partners including RTÉ and The Irish Times.
The campaign spans TV, Radio, digital and social media and since launch over 1,800 people are either leading or taking part in ideas, highlighting that this campaign is working to bring Irish communities together at this time.