Research Shows TV Viewers Go Online to Find Something to Watch
According to recent research by the Irish media and production company, Packed.House, websites are the No 1 platform people use to find something to...
Reach Gets Ministerial Approval to Acquire Irish Daily Star
The publisher of the Irish Mirror will be the new owner of the Irish Daily Star newspaper and websites after it was cleared by...
Woodie’s Brings Christmas Back Home in New Campaign
Rothco, part of Accenture Interactive, has created a heart-warming Christmas campaign for the DIY and homewares chain Woodies.
The campaign is being supported by a...
Virgin Media Bags Guinness as Sponsor of Gogglebox Christmas Special
Virgin Media Solutions has secured Guinness as the sponsor of its first ever Gogglebox Ireland Christmas special which will air on Virgin Media One...
TV Brand Advertising Gets a Major Boost in Q3 & Q4...
The number of brands advertising on TV now has now surpassed the figures for 2019, despite the ongoing restrictions and the current lockdown, according...
MACE Kicks off New Two Year Partnership with Irish Rugby Captain...
The retail chain MACE has renewed its partnership with Johnny Sexton following a successful two-year period which saw the Irish rugby captain star in...
Now Near Next – The Latest View from OOH
Niamh Manning, marketing executive, PML Group with this week’s take from the world of Out of Home.
In this week’s edition of Now Near Next,...
Core Rolls Out Touching Campaign to Help Boost Donations to Trócaire
The campaign called ‘It’s Not Just’, highlights Trócaire’s work in responding to humanitarian crises, empowering women, defending human rights and delivering vital resources to...
Gavin James Tunes in to Huawei for New Freebuds Campaign
One of Ireland’s top singer-songwriters, Gavin James, has teamed up with Huawei to promote its new Freebuds Pro Wireless Stereo Earbuds.
As part of the...
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Dermot Malone Nails it With Late Late Toy Show Christmas Cracker
With the Late Late Toy Show only a week away, Banjoman Films and Dermot Malone have collaborated with RTÉ to create a touching campaign...
