AIB Backs Maximum Media’s Business Show
AIB is partnering with Maximum Media to sponsor a new long-form video series called All In which will be distributed through the digital publisher’s...
PHD Leaves Competitors Dazed & Confused at Wide Eye Film Quiz
PHD’s “Dazed and Confused” beat stiff competition from Now TV’s “Quiz-tin Tarantino” and Havas Media’s “It’s a Von Trapp!” teams to win Wide Eye...
Bonfire Creates Campaign for Johnson & Johnson’s Beauty Range
In anticipation of the wider re-opening of society, Bonfire has created a campaign to encourage consumers to get ready to be seen in the...
AAI Toolkit Seminar to Focus on Achieving Cut-Through
Achieving cut-through in a high spend category and finding methods and platforms to help is the theme of the next AAI Toolkit seminar which...
Tourism Ireland Appoints New Head of Strategy & Insights
Tourism Ireland has announced the appointment of Neil Aulton as Head of Strategy & Insights. Aulton will be responsible for Tourism Ireland’s extensive research...
RTÉ Launches Two Research Tools for Planning Better Campaigns on its...
Jenny Legge, head of research, RTÉ Media Sales, reveals details of two significant research tools that have been created for advertisers- “A Single Audience...
MII to Deliver Sponsorship Introduction Course with Peter Raymond
The Marketing Institute of Ireland (MII) is organising a two-day introduction to sponsorship course for marketers and communications professionals.
The course will be delivered by...
Opinion: How Brands Can Crack the Code to Festival Success
On the eve of the Electric Picnic in Stradbally, Niall Brennan, account director with B&A offers some insights into how brands can and should...
NewsBrands Ireland Calls on Election Candidates to Support Public Interest Journalism
With the General Election taking place tomorrow, NewsBrands Ireland, the representative body for Ireland’s leading news publishers, print and online, is urging candidates to...
PR Companies See Native Content as a Growth Area
With content the flavour du jour in the marketing world, the ongoing battle to own the space between PR agencies, digital and media agencies...
