The final year advertising and marketing students at TU Tallaght have teamed up with Javelin on a client brief for Jobs.ie as part of their final year marketing project.
The students presented a very strong and emotional response which was created based on an insight that job hunting is in fact extremely lonely. After six months of hard work coming up with the concept, the strategy, the media approach and the creative executions – they did not fail to impress on the day.
According to Sarah Brewer, group marketing director at Saon Group: “The students interpretation of the brief was truly exceptional. Their insight into the brand and the challenges were spot on and the creative execution was so good, we would consider using it. These students are the next generation of advertising and marketing professionals in our industry and they have given me great confidence for the future”
Trish Medcalf, Course Leader of the Advertising and Marketing Communications degree added: “Students on the Advertising and Marketing Communications degree at TU Dublin in Tallaght have been very fortunate to work with Aoife Hofler, Media Director at Javelin for six years now. Being given the opportunity to work with agency experts on a real brief from clients like Jobs.ie equips them with many key skills, which can be readily applied in the workplace when they graduate.”