AIB is partnering with Maximum Media to sponsor a new long-form video series called All In which will be distributed through the digital publisher’s online and social media channels including Joe.ie, YouTube, LinkedIn and Twitter. It will also be distributed as a podcast.
A panel-based show, it will be hosted by Yvonne Redmond and guests already lined-up to contribute include cosmetics innovator, Marissa Carter; Strong Roots founder, Sam Dennigan; VC investor, Brian Caulfield; Mark Little, founder of Storyful and Kinzen CEO; Jane Gallagher, founder of Cogs & Marvel and Niall McGarry, founder of Maximum Media.
In addition to the weekly show, All In will host a series of live shows around the country from October onwards.
According to Paul Dunkin, Chief Marketing Officer at Maximum Media: “It is exciting to be launching All In on JOE with our partners at AIB. The show is aimed at small to medium sized businesses and each week, All In will feature Irish business owners who will share their insights on how to stay ahead of the competition, how to operate a business with an entrepreneurial mind-set and build sustainable and successful businesses.
“Topics on the show will range from news trending issues to the key areas both globally and here in Ireland that are impacting on Irish businesses.”
Mark Doyle, CMO, AIB: “We understand that it takes ambition and resilience to run a business in Ireland. That’s why we are delighted to partner with Maximum Media and back All In. We see the show as a great platform where Irish Business success stories will be shared and where business owners can learn lesson from experts across a number of fields that will help them grow their business.”
All In backed by AIB is part of Maximum Media’s expanding show slate which includes award-winning Ireland Unfiltered, Baz and Andrew’s House Of Rugby, Girls with Goals, The GAA Hour, The Big Reviewski, The Architects of Business, Play X Play, and The Big Build Up.