RTÉ Media Sales has secured Simply Great Coffee as the new sponsor of The Nicky Byrne Show with Jenny Greene on RTÉ 2FM.
Presented by Nicky Byrne and Jenny Greene, the show is broadcast weekdays from 10am to 1pm on RTÉ 2FM and currently has 151,000 daily listeners.
Brokered by Livewire, the six-month sponsorship deal includes 50 x 10′ sponsor credited stings per week, and 18 x sponsor credited promotional spots across the 2FM schedule, podcast and homepage sponsorship.
According to Tara Farrell, Sponsorship Manager (Radio), RTÉ Media Sales: “RTE Media Sales is delighted to welcome Topaz (Circle K Ireland) to 2FM and are confident its new brand of coffee ‘Simply Great Coffee’ will benefit both from 2FM’s national reach and Nicky & Jenny’s young and loyal audience.”
Judy Glover, Market Director at Topaz (Circle K Ireland) adds: “As Topaz (Circle K Ireland) embarks upon an exciting chapter in its overall growth, we are delighted to launch this partnership with RTÉ 2FM’s The Nicky Byrne Show with Jenny Greene for ‘Simply Great Coffee’. We are extremely proud of our ‘Simply Great Coffee’ offering available exclusively at Re.Store, which offers our customers delicious, freshly ground coffee beans at the push of a button. We are always seeking to identify suitable media partners that will allow us to communicate our growing and high quality offering across food, fuel and coffee. Partnering with such a high profile show on a station which enjoys a significant market share among a key target audience for ‘Simply Great Coffee’ will be of tremendous benefit to us over the next few months.”