Home Events AAI Toolkit Seminar to Focus on Achieving Cut-Through

AAI Toolkit Seminar to Focus on Achieving Cut-Through

1447860136261Achieving cut-through in a high spend category and finding methods and platforms to help is the theme of the next AAI Toolkit seminar which will be held on February 28th.

As part of the seminar, the AAI has lined up two key speakers – Shane Doyle of Core Media and Alan Kelly of Rotcho – who will share their views and offer advice to attendees.

Doyle is strategy director in Core Media and will give his unique interpretation of the exponential growth of clutter and where this is going.  He will also examine what can be done and what you can control as this clutter is constantly changing.

Alan Kelly, meanwhile is creative director of Rothco and he will share his views on how creativity is the best weapon in breaking through the clutter.

The AAI Toolkit seminar will take place in the offices of Core Media and kicks off at 8.15am.

To Book click here


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