In anticipation of the wider re-opening of society, Bonfire has created a campaign to encourage consumers to get ready to be seen in the real world again with the range of Johnson & Johnson beauty products. The extensive range includes Aveeno, Neutrogena, OGX Hair Products and Listerine.
The central theme is “Prepare to Re-Emerge’ and features an image of a woman looking through a submarine window. Her expression says it all, as she realizes she needs to get ready to face the real world again.
The campaign is running on DOOH and in-store POS.
Client: Johnson & Johnson
Products: J & J Beauty Range
Campaign: Prepare to Re-Emerge
Creative: Seán Hynes and Ian Doherty