White Claw Creative Moves to VCCP London
The hard seltzer brand White Claw, which is owned by Mark Anthony Brands has moved its creative account from Rothco, part of Accenture Interactive...
New Crime Dramas Head Up RTÉ’s Autumn Schedule
For the second year in a row, the launch of RTÉ’s autumn schedule was missing the usual fanfare and ceremony as it went online...
The Big Read: Inside Accenture Interactive Ireland
There are now over 180 people working for Rothco and Accenture Interactive across a wide range of marketing and advertising disciplines. In the first...
Irish CMOs Remain Optimistic in the Face of Major Changes
Irish marketers remain optimistic about their organisations’ futures despite unprecedented change and challenges over the recent past according to a new report from Salesforce.
According...
Lessons From the Return of Non-Essential Retail
In the first of a series of Snapshots, B&A examines the retail market and why retail brands need to create new online and offline...
OOH Summer – Making Things Happen
Colum Harmon, marketing director, PML Group with this week’s view from OOH.
Making Things Happen
80% of Dubliners and a whopping 93% of 16-24s have...
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Javelin Rolls Out New Creative Campaign to Promote An Post Commerce
Javelin has created a new campaign for An Post Commerce to highlight how it helps businesses of all sizes to promote sell, deliver and...
IAPI Invites Creatives to Take Part in New Influence Survey
IAPI has announced details of a new creative influence survey that it is in the process of carrying out. Called “Ireland’s Creative Influence,” the...
Thinkhouse Research Sheds New Light on Post Pandemic Youth Cuture
As the country emerges from a series of lockdowns and into a new post-pandemic era, one of the most impacted demographics in Irish society...
Core Brokers Esports Deal for An Post Money Mate
As Ireland’s esports industry continues to grow and brands look to gain a foothold in the market, Core has brokered a deal that will...
