Irish Diversity Study of Marketing Industry Highlights Room for Improvement
The first-ever Diversity, Equity and Inclusion Census of the Irish marketing and advertising industry has been published.
The results of the survey are based on...
Dr Lorna Harding Joins Board of B&A
Behaviour & Attitudes (B&A) has appointed Dr Lorna Harding as a non-executive director of the company’s board.
A data scientist, modeler and strategy consultant, she...
Opinion: We Need Much More Commercial Creativity Please
Is ‘goodvertising’ the only good advertising? As award shows recognise not for profit and purpose-led work more than commercial creativity, Catrióna Campbell, Managing Partner...
TG4 Celebrates 25th Anniversary with Major National Campaign
As the Irish language TV station TG4 celebrates its 25th anniversary, the broadcaster has launched a new national campaign, starring Connemara native and Screen...
Opinion: Welcome to the Roaring Twenties
As we lurch unevenly out of the pandemic, conversations abound about us entering a new era of the ‘Roaring Twenties.’ But what does this...
Paul Dervan and Orlando Wood to Head Up IAB Connect Panel...
Orlando Wood, chief innovation officer, System1 Group, and Paul Dervan, CMO of the National Lottery and author of “Run With Foxes” are among the...
News Ireland Rolls Out National OOH Campaign to Drive Digital Subs
News Ireland has rolled out a nationwide out-of-home (OOH) marketing campaign for its flagship publications The Times and The Sunday Times.
Targeting commuters as the...
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BBDO Dublin Writes a Love Letter to the Irish for Barry’s...
BBDO Dublin has created two new ads for Barry’s Tea, including one which promotes its decaf range, a first for the company. The campaigns...
RTÉ Partners With Junk Kouture for Second Year in a...
RTÉ is to partner with the global creative platform Junk Kouture for the second year in a row. As part of the deal, which...
Opinion: Brands Embracing Social Commerce is Good for Consumers
As more and more brands are turn to social commerce to reach their customers, social media platforms are in turn responding by investing heavily...
