Huskies Makes a Number of Key Senior Appointments
In the Company of Huskies has made a number of key appointments and promotions following a busy 2021, during which it picked up the...
NewsBrands Ireland Reveals Positive Results From Effectiveness Study
NewsBrands Ireland and the Arts Council have unveiled new advertising effectiveness research on their recent ‘Arts Flourish In Spite of Adversity’ collaborative campaign which...
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BBDO Dublin Rolls Out First Campaign for Chill Insurance
Chill Insurance has launched its biggest cross-platform advertising campaign to date. Created by BBDO Dublin, which won the creative account for Chill in November...
Public Confidence on the Increase Again According to Latest Core Research
As the country prepares to reopen and most Covid restrictions set to be done away with over the coming weeks, concern about COVID-19 has...
Opinion: Brand Owners Need to Back their Own Gut Instinct Sometimes
Some of the best advertising campaigns ever were created and activated after brands owners backed their own gut instinct and the creativity underpinning those...
Mediaworks Partners With Adworld.ie to Launch Dynamic Calendar of Events for...
In partnership with AdWorld.ie, Mediaworks, part of Core, has developed a dynamic tool for marketers to stay up to date with all the latest...
Verve to Sponsor Sustainability Category in AIM Awards
Verve has partnered with the Marketing Institute of Ireland’s for its 2022 AIM Awards which are currently open for entry.
Verve joins a panel of...
Connelly Partners Rolls Out New Campaign for 123.ie
Connelly Partners Dublin has rolled out a new campaign for insurance broker 123.ie.
This new campaign builds on the success of Connelly Partners and 123.ie’s...
IAB Digital Reboot Webinar to Focus on Trends for 2022
Shane O’Leary, media & performance practice lead, Accenture Interactive Ireland, Oilbhe Doyle, business director, Carat; Dave Macken, head of Group M services; Adam Taylor,...
Opinion: How to Build Mental Availability for Your Brand
Richard Colwell, CEO of Red C Research writes about the importance of Category Entrance Points (CEPs) when it comes to building mental availability for...
