Home Events IAB Digital Reboot Webinar to Focus on Trends for 2022

IAB Digital Reboot Webinar to Focus on Trends for 2022

Pictured: Shane O’Leary

Shane O’Leary, media & performance practice lead, Accenture Interactive Ireland, Oilbhe Doyle, business director, Carat; Dave Macken, head of Group M services; Adam Taylor, head of strategy & planning, Havas Media Ireland and Aisling O’Sullivan, board director, Starcom Ireland are the panellists on the forthcoming IAB Digital Reboot webinar which will take place next Wednesday, January 26 between 2pm and 3pm.

Pictured: Adrian Weckler

The webinar, which is held in partnership with Mediahuis, will be moderated by Adrian Weckler, technology editor, Irish Independent & Sunday Independent.

“We are delighted to host this first digital reboot webinar of 2022 in partnership with Mediahuis, and look forward to hearing our agency members sharing the key trends and themes they are discussing with their clients. From the importance of Attention in Digital, to the opportunities a cookie-less future presents, to the rise of retail media and Gaming, the future of media, there is no shortage of topics and we look forward to hearing the different perspectives,” says Suzanne McElligott, CEO, IAB Ireland.

Pictured: Oilbhe Doyle, business director, Carat

“The focus on digital continues in 2022 as we continue to rely on digital technology from a consumer and business perspective. We are delighted to continue Mediahuis’s partnership with the IAB Digital Reboot series which provides valuable insights to the Irish advertising industry helping companies to adapt, growth and perform,” says Karen Preston, chief commercial officer, Mediahuis.

The webinar is free to attend but prior registration is required. To register click HERE


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