All Ireland Marketing Awards Winners Announced
The Marketing Institute of Ireland has announced the winners of the 2021 All Ireland Marketing Awards at virtual event in RTÉ Studio 5. The...
Now Near Next – The Latest View from OOH
James Byrne, marketing manager PML Group, with this week’s view from OOH.
Footfall Follows as Retail Reopens
As the non-essential retail sector reopened on Monday, Dublin...
Opinion: The Importance of Long Tail Focus for Growth
As brands look to grow in the post-pandemic world, they should double down on their long tail customers who likely to be more easily...
TAMI Awards 2021 Open for Entry
The TAMI Awards 2021 are now open for entry and the entry deadline has now been extended until 5pm, Wednesday, June 2.
This year there...
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Publicis Dublin Rolls Out New Campaign for Vhi Healthcare
Vhi Healthcare has launched its latest campaign ‘Rory’ to highlight the benefits of being a Vhi member.
The campaign, which is running across TV and...
Opinion: Experiential’s Big Bounce Back
Dan MacDonnell, founder of Neon Agency says the future for the experiential marketing industry looks bright as more and more brands use it as...
DMG Media Becomes First to Achieve IAB Gold Standard Certification
DMG Media Ireland has become the first member of IAB Ireland to achieve the IAB Gold Standard certification for its stable of digital brands...
Rothco Launches Christie the Crinkler Campaign for Hunky Dory’s
Rothco, part of Accenture Interactive, has launched a new brand platform and campaign for the Tayto-owned Hunky Dory range of crisps called ‘Go Hunky...
New Levels of Optimism Evident in Core Research
With the nationwide vaccine roll-out well underway and chunks of the economy now open for business, a renewed level of optimism is now evident...
Effie Awards Ireland: Advertising Effectiveness Kiwi-style
As the countdown to the Effie Awards Ireland continues, Charley Stoney writes about the recent presentation made by Rory Gallery and the success of...
