RED C has appointed Sarah Hargaden as its new qualitative director. Prior to joining RED C, she worked as head of the qualitative practice at Kantar, a position she held since 2016.
With over 25 years experience in the industry, she has worked across a number of industries both locally and internationally including advertising and communications, social research, branding, NPD, travel and tourism, healthcare, financial services, and FMCG. In addition, she is also a part-time lecturer at DCU Business School on the MSc Insights and Innovation programme, which is funded by Bord Bia.
In her new role with RED C, she will focus on utilizing innovative techniques such as behavioural economics, emotional understanding, trend analysis, and communications optimization to deliver the highest level of insight to brands.
” We are delighted to welcome Sarah to the RED C team,” said Sinead Mooney, managing director of RED C. “Sarah brings with her, impressive credentials in qualitative research and invaluable expertise and leadership to the team. Sarah’s strategic insights and industry knowledge are second to none and we are excited to bring Sarah into the RED C fold.”
“I am delighted to join the talented team at RED C and contribute to its continued success,” adds Hargaden.
