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SEAI OOH Campaign Encourages Irish Homeowner to Upgrade

With signs of winter fast approaching and energy bills on the increase, the Sustainable Energy Authority of Ireland (SEAI) has launched a new OOH...

Shortlist Announced for the 2025 Irish Journalism Awards Announced

The Shortlist for the 2025 Irish Journalism Awards, in association with NewsBrands Ireland and supported by Google News Initiative has been announced. The awards programme...

JCDecaux Expands Digital Footprint with Launch of Digi96

With the Irish OOH industry continuing to grow, JCDecaux Ireland has unveiled a significant expansion of its digital billboard network, beginning with the launch...

Sky Media to Take on Ad Sales for Warner Bros Discovery...

Sky Media has been appointed by Warner Bros. Discovery (WBD) as its advertising partner in Ireland and the UK from January 2026 onwards. The deal covers...

Regatta Rolls Out First Ever Irish TV Ad on SkyTV/AdSmart

Regatta Great Outdoors, one of Europe’s leading outdoor clothing brands, has launched its first ever Irish TV advertising campaign with a message to outdoor...

TBWA Delivers Upbeat Message in New Campaign for AIB

TBWAIreland has rolled out a new upbeat campaign for AIB, Ireland's largest bank. This is the agency's first campaign for the bank since it picked...

Sky Media Bags Select Tech as Sponsor for Premier Sports

Sky Media Ireland has teamed up with Select Tech Group to be its new partner for Premier Sport in Ireland. The new partnership brings together...

The Multi-Format Effect: The Power of Presence

In the final part of The Multi-Format Effect, Colum Harmon highlights how the research points to action by consumers and positive outcomes for brands....

Opinion: Building Audio Ecosystems that Brands Can Own

Digital audio has ushered in a new and exciting way for brands to reach engaged audiences in hitherto unimaginable ways, writes Liosín Crawley. The future...

Sixth Episode of Irish Marketing Podcast Now Live

The sixth episode of the Irish Marketing Podcast is now live! In this episode, we go behind the scenes with the teams responsible for two...

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