IMJ Features
Marketing’s Big Rural Challenge
Many brands are obsessed with targeting urban audiences, particularly those who live in Dublin. But beyond the capital, there’s a marketplace of 3.6m consumers...
Here’s to the Next 100 Years of Radio
As the Irish radio industry celebrates its 100th anniversary this year, competition in the marketplace has never been tougher. And as our love affair...
Back to Normal? Not Likely
As the debate about the future of advertising and agencies continues to play out, Adrian Fitz-Simon, Creative Director of Havas says we should be...
It’s About Humans, Not Robots
While marketers may be swimming in seas of data, they should never lose sight of the power of creativity and basic human instincts, writes...
The Five New Missions of Communications Pros
Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the...
Failing to Plan for 2017 Digital Success
How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions.
“Failing to plan is planning to fail”...
Empowering Your Staff
Empowering employees can reap many rewards for a company and its brands and often requires a structured and measured strategy around internal communications, writes...
Are PR Professionals the unDATAbles?
More and more PR companies are turning to data to help inform strategies, writes Alan Keane.
Public Relations has a long-standing uneasy relationship with data....
Making the Social Connection
UM, a division of IPG Mediabrands, has released the findings of its 9th annual global social media tracker, Wave and it certainly makes for...
Educating the Consumer
Who is responsible for educating consumers? Is the government? Consumers themselves? Or does marketing need to take a lead role, asks Sheena Horgan
As consumer...
