IMJ Features
The Lure of Creative Technology
The solution to some marketing problems is not necessarily a TV or radio ad. Instead it can involve the clever use of creative technology...
Unlocking Growth Through Innovation
With the launch of several new brands over the past few months, Heineken Ireland’s marketing director Radina Shkutova talks to John McGee about innovation,...
Influencer Marketing: Caveat Emptor
Lauded as a key weapon in our marketing arsenal, the capture, curation and promotion of influence is on the tip of every marketer’s tongue...
The Youth Factor
With a general election around corner, the youth vote could well be a key factor in deciding who governs Ireland for the next four...
Time to Ditch the Pitch
Practically every agency has issues with the whole business of pitching with things like the cost of pitching and the transparency of the process...
Google Shopping’s Eyes Irish SMEs
With the imminent arrival of Google Shopping to the Irish market, securing a return on investment for Irish firms could be a big challenge,...
Why Creativity Matters
Can true creativity operate side-by-side with short-termism or are they enemies, asks Katie Jones.
Twenty-five years ago, Robert Lang, a laser researcher at NASA quit...
Creating Stand-out Experiences
With more and more brands looking at creating live brand experiences for consumers, the Dublin-headquartered company Verve has been riding the experiential wave for...
Finding Truth Amongst Fake News
In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...
A Collaborative Force
With annual billings in the order of €44mm and a blue-chip list of clients that include the likes of Lidl, Liberty Insurance, Citroen, McDonald's,...
