IMJ Features
Getting the Most from Your Sponsorship
Sponsorship at its best is an immersive experience, engaging customers and fans on many different levels to improve the awareness, understanding, propensity and loyalty...
Demystifying Behavioural Science
Because it helps us understand how consumers behave and respond, Behavioural Science continues to play an important role in the marketing research world, writes...
Radio’s Role in the Digital Ecosystem
With 3.1m people tuning into a radio station every day, radio is a powerful platform for brands to target consumers. But new research from...
Brand Building Needs a New Model
Short-termist thinking is undermining sustainable brand building and growth, writes Kay MCarthy.
The challenge – short-termism has become today’s norm
Recently released research from the IPA...
A Land of Missed Opportunities
Brands are missing out when it comes to sponsoring or being involved in Ireland’s thriving musical festival scene, writes Jamie Macken.
Why do so many...
The Rise of the Smart Speaker
About two months ago, I bought an Amazon Echo Dot (the small one). It was a bit of an experiment and I wasn’t sure...
The Next Frontier for Radio
At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment,...
What’s Next for Facebook Advertising?
With ad impressions dropping by as much as 75% year-on-year and the cost of advertising skyrocketing by over 100%, what’s next for Facebook, asks...
What the Heck is PR anyway?
What the “P” and “R” in public relations stands for in the digital age of always on media and fragmenting consumption habits is open...
Boring Doesn’t Sell
Colin Hart outlines his views on creativity and why Boring Doesn’t Sell.
The now legendary stat that 94%* of advertising is invisible is a bit...
