IMJ Features
The Power of Live Experience
Given that word of mouth is such a powerful marketing medium, can companies afford not to invest in brand experience asks Jane Gray?
Research shows...
Radio’s Dash for Digital
Communicorp Group has been to the fore in using digital technology to futureproof its business, according to Deborah Carpenter of Communicorp One, who spoke...
A Good Alternative to Facebook
With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular platform for...
Avoiding the Content Crap Trap
Unless your content marketing speaks to people and links back to a big idea which in turn meets key business objectives, then it’s a...
Sponsorship Calling
In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....
A 2020 Vision of Marketing
In the new marketing landscape that continues to evolve, context trumps traditional creative and the so-called Big Idea will be passed over for Big...
The Tyranny of Positivity
The future may never be as advertised but we should temper the tyrannical power of positive thinking with a hard dose of reality, writes...
Pitching for Success
There are a number of things that successful agencies do to win a pitch and some will surprise you, writes Padraig Hyland.
There is a...
What’s Hot and What’s Not
Here at Alternatives Digital, we are constantly focussed on what’s coming up on the horizon because we have to be! Digital is such a...
Bigger and Better
Amidst all the hype about digital and data, direct marketing never went away. Now, armed with these tools, it is bigger, better and a...