IMJ Features
Shaping Ireland’s Future: Five Big Insights from B&A
In the latest wave of research for its series of Shaping Ireland’s Future reports, B&A looks at the challenges and opportunities faced by key...
Opinion: If You Can’t Measure it You Can’t Manage it
When it comes to performance marketing campaigns, the importance of measurement cannot be overstated and it must be baked into all stages of the...
Opinion: What Do You Think About Integration?
Integration is a word that has been bandied around with abandon in the advertising industry for a long time, often to win new business...
Shopper Marketing 2.0
Jane Casey shares Three Ways to Fuse Experiential & Digital and Supercharge Your Shopper Marketing.
It seems that the marketing industry is moving increasingly towards...
Opinion: History in the Making or History Repeating Itself?
Whether we know it or not, we are facing the dawn of a new age after 11 months of global upheaval and uncertainty. But...
Opinion: Sailing into Uncharted Territory on the Sustainability Front
Emerging from the COVID-19 pandemic, the world now finds itself caught between a rock and a hard place with rising cost of living and...
Research Shows Advertising Fails to Reflect Changing Family Dynamics
New research carried out by creative agency Folk Wunderman Thompson has highlighted the need for Irish brands to “adapt and accurately represent the evolving...
The Sky’s the Limit
Dublin airport’s advertising product evolution has gathered pace recently with the introduction of new formats and properties designed to tap into an audience that...
Adland Embraces Home Sweet Home
With most of adland currently working from home for the foreseeable future, Deirdre Waldron, CEO of TBWADublin describes the challenges faced by the agency’s...
Opinion: Welcome to the Age of Cynicism
In the 12th edition of our Meaningful Brands survey, Havas Village Dublin has found that Irish consumers are casting a cynical eye, and that...
