IMJ Features
Opinion: Brands to Create New Challenges For Established Sports Broadcasters
In the fast-moving world of sports sponsorships, brands could still prove to be worthy contenders in the battle to secure and stream live sporting...
Research: It’s Life Jim, But Not as We Know It!
Luke Reaper, managing director of B&A looks at some of the key findings of its latest TechScape research on the technology habits of Irish...
A Diverse, Inclusive & Multi-faceted Agenda
IAPI have been pursuing a strategic D&I agenda for the past number of years and this year, several key initiatives have been launched that...
Opinion: Never Waste a Good (Or Bad) Crisis
Now is the time for businesses to take a long and hard look at where they want to be in three years’ time. More...
Opinion: How Emotionally Connected is Your Brand?
Ciara Reilly of RED C examines the findings of the most recent Brand Reaction Index and asks the million dollar question about how emotionally...
Opinion: Creating a Culture of Effectiveness
Fresh from their success at last week’s Effie Ireland Awards, where Core picked up eight awards, including three golds, strategy directors Shane Doyle &...
Alexa, Does Anyone Actually Use Voice Search?
Sales of home devices are booming but is anyone actually purchasing anything through voice search? Recent stats would suggest not, the reality is that...
Full-Frontal Financials Needed
Transparency in the world of media buying and planning has been a big issue internationally over the past few years but Catriona Campbell writes...
Opinion: Opportunities to Create Real and Sustainable Growth
Most brands and businesses are not recognising the strategic value of experience design, choosing instead to simply fix problems and meet category norms. Ed...
Opinion: Influencer or Ambassador – A Subtle Semantic Difference?
In the ongoing debate about using social media influencers and brand ambassadors as part of the marketing mix, we should never lose sight of...
