IMJ Features
Opinion: Live Sport Gives Broadcasters a Sporting Chance
With Irish eyes focused firmly on Ireland’s final group match against Scotland in the Rugby World Cup, Colm Sherwin, Chief Digital & Investment Officer...
Ctrl Alt Delete
Media audits have become a thorny issue in the advertising world and now it’s time to hit the reset button on this dysfunctional practice,...
The Power of News Brands Takes Centre Stage at Engage Conference
Over 300 marketers, planners, strategists, journalists, and publishers attended the NewsBrands Engage virtual conference which took place earlier this week.
The event was presented by...
Youth Lab Report Shines a Light on What Young People Think...
The Youth Lab at Thinkhouse Unveils Its Sixth Annual Youth Culture Uncovered Report Exploring How Young People Are Feeling Today
New research from The Youth...
Opinion: Brands Should Pay Attention to New TV Advertising AV Research
Following on from the publication last week of new research into AV attention by TAM Ireland, Richard Colwell, managing director of RED C, which...
What Will 2019 Bring?
OLIVER Ireland CEO Mark McCann gazes into his crystal ball to predict what 2019 has in store for agencies and brands.
New Year’s Resolutions aren’t...
Majority of People Want 2km Restriction Limit Lifted According to Core...
The latest wave of Covid-19 research from Core shows that 59% of people would like to be able to go beyond the imposed 2km...
The Big Read: THINKHOUSE – In the Right Place at the...
As the Dublin-based agency Thinkhouse celebrates 20 years in business this year, founder Jane McDaid talks to John McGee about the growth of the...
Opinion: The Untenable Facts About Pitching in Ireland
The pitching process is broken and is now in need of a long overdue and major overhaul, writes Charley Stoney, CEO of IAPI.
I thought...
Opinion: The Sophistication of Simplicity
It’s the simple things in life that can bring great pleasure but far too often simplicity can be overlooked in favour of the complex...
