IMJ Features
The New Breed of Post-Apocalyptic Youth
It’s tough being young in 2018. Peer pressure, shrinking disposable incomes and the casualization of work are just some of the many things preying...
Back to Normal? Not Likely
As the debate about the future of advertising and agencies continues to play out, Adrian Fitz-Simon, Creative Director of Havas says we should be...
The Science Behind What’s Next
A transparent and actionable audience measurement tool for digital media provides reassurance and valuable insights to both brands and publishers, writes Conor White.
What’s next?...
What’s Next for Facebook Advertising?
With ad impressions dropping by as much as 75% year-on-year and the cost of advertising skyrocketing by over 100%, what’s next for Facebook, asks...
Engaging Festival Goers
It’s festival season again and once again many brands will be using a range of digital marketing strategies to target those in attendance, writes...
RTÉ Looks to the Future
RTÉ’s Group Head of Commercial Geraldine O’Leary talks to John McGee about the many challenges and opportunities the Donnybrook broadcaster faces as it embarks...
Demystifying Behavioural Science
Because it helps us understand how consumers behave and respond, Behavioural Science continues to play an important role in the marketing research world, writes...
Marketing’s Big Rural Challenge
Many brands are obsessed with targeting urban audiences, particularly those who live in Dublin. But beyond the capital, there’s a marketplace of 3.6m consumers...
Let’s Go Shopping!
Retailers involved in the FMCG space need to look at how they can get more shoppers to spend while at the same time saving,...
Rehab, Abortion & Digital Spoofery
As always, there’s lots of spoofing going on in the digital world as the recent controversies surrounding Cambridge Analytica and the UK rehab clinics...
