IMJ Features
Marketing to Millennials on Snapchat
It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it...
The Growing Power of Facebook Ads
As its recent set of financial results show, Facebook ads are becoming a hugely important source of revenue for the company. But how...
The Power of Live Experience
Given that word of mouth is such a powerful marketing medium, can companies afford not to invest in brand experience asks Jane Gray?
Research shows...
The Tyranny of Positivity
The future may never be as advertised but we should temper the tyrannical power of positive thinking with a hard dose of reality, writes...
Missing the Point
Even though social media has been used by brands for several years now, many of them are still getting it wrong or ignoring it...
Failing to Plan for 2017 Digital Success
How do you line up your digital ducks in a row for 2017? John Ring offers some suggestions.
“Failing to plan is planning to fail”...
How to Market a Movement
As the recent Trump campaign showed, a movement can be a very effective force when it comes to delivering change. But what can marketers...
Why Creativity Matters
Can true creativity operate side-by-side with short-termism or are they enemies, asks Katie Jones.
Twenty-five years ago, Robert Lang, a laser researcher at NASA quit...
Gen Z Thinks Your Brand is a Fake
Marketers should forget everything they know about Millennials when it comes to marketing to Generation Z, writes Kathy Troy.
The older end of the new...
Would you expect your butcher to recommend the vegetarian option?
If you asked your local butcher to suggest ideas for your dinner, would you be surprised if he suggested that you have the vegetarian...
