Home Campaigns Ad of the Week Bord Gáis Energy “Beautician” advertising campaign

    Bord Gáis Energy “Beautician” advertising campaign

    The Lowdown:

    Bord Gáis Energy has this week launched a new TV, radio and print campaign for its Dual Fuel offering, giving customers the chance to avail of a 12-month 10% discount off their gas, 12% off their electricity, and €150 back off their bills.

    The amusing `It’s worth thinking about’ beautician advertisement will run from this week until June, and will include 40-second TV and 40-second radio spots, a range of outdoor advertising placements, as well as digital, direct mail and bill inserts.

    The new advertisement is the first version of a new creative campaign which builds on the success of the recent ‘You’re not thinking about Bord Gáis Energy’ theme. It is a recognition that energy companies can’t help with everything in life, but that Bord Gáis Energy can help with the little things, e.g. giving you great value offers on your gas and electricity. The platform underlines the positioning of Bord Gáis Energy as ‘The Helpful Energy Company’ with the humility and humour you’d expect from the brand.


    Client: Bord Gáis Energy
    Agency: Publicis Dublin
    Production: Butter
    Country: Ireland
    Director: Lorcan Finnegan
    Executive Creative Director: Ronan Nulty
    Art Director: Ross Giles
    Copywriter: Peter Dobbyn
    Agency Producer: Niamh Skelly
    DOP: Theo Garland
    Post-production: Screen Scene Sound Engineer: Will Farrell
    Group Account Director: Sheena Denneny
    Strategy Director: Jimmy Murphy
    Senior Account Manager: Eibhin McLoughlin

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