TBWADublin Rolls Out New Campaign for Breakthrough Cancer Research
TBWADublin has created its first campaign for Breakthrough Cancer Research, the charity that raises money to fund cancer research. Building on the success of previous award-winning campaigns, the brief was to clearly showcase its unique mission as a charity – to achieve 100% survival for 100% of cancers and how this is only possible through research breakthroughs. Called “Every Breakthrough Brings...
HSE: Nobody Will Thank You
“Nobody Will Thank You” was created by Core Creative with media by Spark Foundry.
Folk Connects With OneNumber Campaign for Vodafone
Folk Wunderman Thompson has launched a new through the line campaign to promote Vodafone’s OneNumber service which offers cellular connectivity to customers who have Samsung smartwatches. The OneNumber service lets customers share their mobile plan with a Samsung smartwatch and, in the event that they leave their phones at home, they are still connected. The TV campaign puts viewers in the...
Mr Tayto Saves Christmas and Santa in New Campaign from Publicis Dublin
Publicis Dublin has created a new Christmas campaign for the iconic Irish crisp brand Tayto. The new campaign is Tayto’s first ever Christmas campaign to promote the Tayto Christmas Box, a staple in many Irish households over the festive season. It also answers an age-old question: when Santa Claus is finished travelling the world dispensing gifts to children every Christmas Eve,...
Ad of the Week: Guinness – Behind Every Great Town
The Lowdown: As the 2017 GAA All-Ireland Senior Championships enter the final stages, GUINNESS has launched its latest TV advertising campaign, 'Behind Every Great Town'. The captivating 30’’ film celebrates the everyday GAA volunteers, who willingly give their time in communities across Ireland all year round. The advertisement, which debuted on TV on 13th August across the Island of Ireland, features four...
Ad of the Week: SuperValu’s Consider Christmas
Following the recent launch of its new ‘All things considered’ campaign, SuperValu and TBWADublin have followed up with a new Christmas campaign that encourages customers to ‘Consider Christmas’. The new TV ad, a cheerful, lyrical spot reflects the warmest familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’, from the musical, Oliver! Throughout the...
Ad of the Week: Meteor Secret HQ #LoveData – Rothco
The Lowdown: Rothco and Meteor invite us into the wonderful world of Meteor Secret HQ in a new 360 campaign to demonstrate the network’s commitment to it’s customers and understanding of the breadth and depth of their mobile phone usage and needs. This week, Creative agency Rothco launch the latest 40” TVC for Irish telecommunications network, Meteor. After the successful ‘Christmas...
Ad of the Week: The Comfortable Zone – DDFH&B
Credits: Title of Commercial: The Comfortable Zone Advertiser: Irish Life Client executives: Karl Symes, Siobhan Kelly, Susan Egan Agency: DDFH&B Agency executives: Michael Craig, Vanessa Carswell, Mary Saunders Creative: Roisin Keown, Peter Snodden Agency producer: Jenni O’Reilly Production company: Red Rage Director: Brian Durnin Producer: Paul Holmes Lighting cameraman: Ivan McCullough Editor: Jake Walsh, Hubert Montag Recording studio: Mutiny The Lowdown: Irish Life wanted to encourage consumers to venture from their comfort zone (deposit...
Rothco Delivers New Campaign for Kerry Foods’s Strings & Things
Rothco | Accenture Interactive has created a new campaign for Strings & Things, the Kerry Foods-owned master-brand which includes the popular range of Cheese Strings and other shaped cheese products for the children’s market. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string form....
Permanent tsb Targets Movers with New Campaign from Publicis Dublin
With Ulster Bank and KBC pulling out of the Irish market, permanent tsb is targeting their customers with a new campaign that was created by Publicis Dublin. The campaign not only urges their customers to move but to “Move Better” and is running across TV, VOD, radio, digital audio, OOH, digital, social and PPC. The campaign features a choreographed representation of...
