Core Creates New Campaign to Promote Census 2022
With the Census 2022 set to take place on Sunday, April 3 2022, Core has rolled out a new cross-platform campaign to promote it across TV, radio, digital, print , OOH and social media. This full-solution, multi-media campaign was developed by Core with media planning and buying being handled by Zenith, a Core agency. In addition, PR is being handled...
Folk Rolls Out New Campaign to Promote Irish Life Health’s MyClinic Offering
Folk Wunderman Thompson has rolled out a new cross-platform campaign for Irish Life Health to highlight its MyClinic service which provides members with unlimited digital doctor and professional counselling services as well as a range of other services such as dietician and physiotherapists. The creative for the campaign demonstrates how often the last thing you need is the interruption of...
Ad of the Week in association with Adsmart from Sky: Brennans Welcomes Home the Diapsora
Brennans Bread and JWT Folk have teamed up for the second Christmas in a row to celebrate the magic of coming home Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport. Welcome Home, which first launched in December 2018, returns to all OOH outlets in Dublin...
Ad of the Week: Ellen Keane – We Cover Courage
In the Company of Huskies releases second ad featuring Ireland’s youngest ever Paralympian Ellen Keane. Allianz Ireland and ad agency, In the Company of Huskies today unveiled the latest chapter of its new multi-million campaign that recognises moments of courage that have defined the lives of individuals and, in turn, inspired Irish society. Ellen Keane, Ireland’s youngest ever Paralympic athlete, stars in...
Ad of the Week: Londis
We all know the old saying: you can’t choose your neighbours. But actually, you may have more in common with them than you think. Dublin agency, In the Company of Huskies is rolling out a fascinating campaign for Londis, the nationwide chain of stores run by locals, for locals. Having analysed the sales data of every shop in the country,...
Kick Rolls Out New Recruitment Campaign for Irish Defence Forces
Kick, the Sandymount-based creative agency has created a new cross platform campaign for the Irish Defence Forces. The new campaign will run across TV, VOD, OOH/DOOH as well as digital and social media channels. Called “Be More” the agency worked with Commandant Lisa McMahon and her team as the Defence Forces seek to recruit for the Army, Air Corp and Navy. ‘Be...
New Toyota Campaign from Javelin Urges Drivers to Switch From Diesel to Hybrid
Javelin has rolled out a new vibrant and animated campaign for Toyota Ireland that encourages Irish motorists to “Make the Move” from diesel to one of Toyota’s hybrid electric cars. The campaign is running across TV, social, radio, digital and direct mail. Toyota ceased all production of diesel cars in 2018 and still remains the only mainstream car brand to do...
Ad of the Week: Take Notice – Marie Keating Foundation
ROTHCO | Accenture Interactive creates a striking campaign to urge people to #takenotice this Breast Cancer Awareness month If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, and creative agency ROTHCO | Accenture Interactive, as...
Publicis Dublin Raises a Toast to Island’s Edge in New Campaign
Publicis Dublin has rolled out a new campaign for the Heineken Ireland-owned stout brand Island’s Edge. Called “It’s better, less bitter,” the through the line campaign celebrates those who choose optimism over bitterness in their lives. “With this campaign we worked collaboratively with the Island’s Edge team toward a shared ambition to give consumers two things; a clear product truth that...
The Public House Rolls Out New Campaign for Youth-Focused 48 Network
The Public House launch a new ‘It’s Real’ brand campaign for youth network 48. The “It’s Real” campaign includes a suite of content, including a 20” digital audio asset with activations at Longitude and university campuses later this year. 48, which is owned by Three Mobile, is a youth-focused mobile network that offers a range of features including contract-free plans, the...
