Droga5 Dublin Tugs at Heartstrings With New Campaign for Denny
Droga5 Dublin, formerly Rothco, has created a new emotive campaign for Denny called “Grand Dad.” This is the first campaign created by the agency since it rebranded while it’s also the first campaign for Denny since it was sold to Pilgrim’s Foods in 2021. The heart-felt campaign aims to remind us that, sometimes, the most comfort is derived from comforting...
Rockshore Rolls Out New Campaign by M&C Saatchi
The London-based agency M&C Saatchi London has rolled out a new campaign for the Diageo-owned lager and cider brand Rockshore. This is the first campaign the agency has created for the brand since winning the creative pitch following a shoot out with two Irish agencies. Called “Refreshingly Irish”, Diageo says the new campaign is part of a “bold, distinctive, fun new...
Droga5 Dublin Rolls Out New Brand Campaign for Denny
Droga5 Dublin, part of Accenture Song, has launched a new campaign for the food brand Denny. Following on from the success of the 2023 TV-led “Grand, Dad” campaign, the new social-first campaign “captures real and authentic family moments as it reunites two Irish families who haven’t been together in some time.” Called “Hungry for Home” viewers follow the stories of Annie...
Campaign of the Week: CARI Foundation’s The Carousel
Focus Advertising and Banjoman Films have teamed up to create a powerful video campaign for the CARI Foundation, the charity that provides child-centred specialised therapy and support to children, families and groups affected by child sexual abuse. Called “The Carousel,” the video campaign explores what is a very difficult and important message in society today. “It is a really tough line...
TBWADublin Create TV Campaign for Supervalu
With measures in place across Ireland to restrict the spread of the COVID19 virus, many Irish people have taken a variety of creative approaches to spread joy. SuperValu, Ireland’s largest supermarket chain, proudly recognises the importance of community across the country, and wanted to share a snapshot of how even during the most difficult times, it brings out the best...
Tesco Ireland Rolls Out Food Love Story Campaign in the Irish Market
Following the roll out of its Food Love Stories campaign in the UK, Tesco Ireland has launched it in Ireland. Created by BBH in London, the nostalgic, heart-warming TV ad is based on the insight that many families across Ireland have passed down recipes from generation to generation. Directed by Lochlainn McKenna, the ad features a family preparing their beloved...
AIB Marks GAA Sponsorship with New Campaign Created by Rothco
Rothco, part of Accenture Interactive, has rolled out a new campaign as part of AIB’s ongoing sponsorship of the GAA. The new campaign, which is called ‘Tough Can’t Quit’ applauds the commitment of Club Championship players, coaches and fans who give everything they’ve got to the team and to making the sport great. Following on from previous #TheToughest campaigns like...
BBDO Dublin Highlights Growing Problem in Campaign for Dublin Simon
BBDO Dublin has rolled out a touching and heart-breaking new campaign that highlights the growing problem of elderly homelessness for Dublin Simon. According to Dublin Simon, elderly homelessness has increased by 30% in the last year alone The campaign—which will run across TV, radio, social, digital and out-of-home—is a departure from Dublin Simon’s usual Christmas advertising, which Head of Fundraising &...
Jedward Breaks Up in New Publicis Ad for Gas Networks Ireland
https://youtu.be/4c8aZbKcjz4 The high-spirited musical duo that is Jedward, has taken over from Donegal crooner Daniel O’Donnell in the latest public safety campaign from Gas Networks Ireland. Created by Publicis Dublin, the new campaign highlights the importance of using a Registered Gas Installer (RGI) for any gas works undertaken in the home. The cross-platform campaign kicked off this week and follows on from...
Campaign of the Week: The True Taste of Kerrygold
The Ornua-owned Kerrygold brand has launched a new global digital campaign that will reach 36 million people worldwide and aims to take the brand to new heights. The digital campaign, entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a...
