TBWADublin Helps Samaritans Reach Out to Those in Need
As Ireland’s first ever helpline, Samaritans has been providing free emotional support for 50 years now. 24 hours a day, 365 days a year, volunteers make themselves available to help those needing mental health or emotional support, which may include suicidal feelings, despair, distress and loneliness. Running such a service involves huge amounts of effort and dedication, and with...
BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA
BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies' Gaelic Football Association (LGFA). The new campaign, which is called Level the Playing Field, will run across TV, OOH, press, radio and digital channels, acknowledges the generations of players who have battled for equality and serves as a rallying cry for...
SuperValu Shares the Magic With Latest Christmas Campaign
With the festive season fast approaching, SuperValu has launched its new Christmas TV campaign called ‘Share the Magic.’ The ad tells the heart-warming story of a young girl called Aoife who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer lying in their back garden. For Aoife though,...
Javelin Rolls Out New Menopause Campaign for Department of Health
Javelin has rolled out a new campaign for the Department of Health to stimulate conversation around menopause. Half a million women experience menopause at any one time in Ireland, however it is not something that’s really talked about. So much so that many women don’t recognise the symptoms in themselves. The campaign entitled “Menopause Redacted” highlights the lack of openness around...
Core Taps into the Possibilities in New Rugby Campaign for Energia
Energia, one of the biggest sponsors of Irish rugby, has launched a new cross-platform campaign called “Ireland 2024 (Possibly).” The new campaign, which was created by Core, builds on the possibilities of the current Irish Rugby team which is ranked No 1 in the world. Zenith, part of Core, is handling the media buying and planning for the campaign while Core...
BBDO Encourages Us to Switch Off With New Campaign for Easons
BBDO Dublin's new campaign "Switch Off and Read" for Eason, Ireland's number one bookseller is all about reconnecting people with the simple joy of reading. It's about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, "Switch...
Folk Wunderman Thompson Launches New Campaign for Horse Racing Ireland
Horse Racing Ireland has launched a new above the line campaign called On Your Terms. Created by Folk Wunderman Thompson, the campaign encourages new and existing fans to get involved and enjoy everything the rollercoaster of horse racing has to offer, from the comfort of their own homes. The onset of Covid-19 and subsequent restrictions has had a major impact...
Bord na Móna’s Highlights its Green Credentials in New Campaign
The Dublin-based creative agency, The Public House has created a new campaign for Bord na Mona that highlights the role the company is playing in Ireland’s climate action plan. Working with The Public House, the company wanted to make a bold and proud statement about the dramatic changes it has been making in recent years and its “brown to green”...
Banjoman Rolls Out Heartfelt Campaign for Weir & Son
The luxury Irish jeweller Weir & Sons has teamed up with Banjoman Films to deliver a moving campaign based around three separate films that depict the intimate moments that jewellery can play in our day-to-day lives. Called ‘For Things That Mean More’ each of the three films focuses on a different piece of jewellery. ‘The Watch’ depicts a boy after...
Energia Marks Irish Rugby Sponsorship With New Campaign from Core
With the Guinness Six Nations tournament kicking off this weekend, Core has created a new creative campaign for Energia to highlight the brand’s sponsorship of Irish rugby as the official energy supplier of the IRFU and the sponsor of the Energia All Ireland League. The new campaign is part of the brand’s “think of the possibilities” positioning and it celebrates...
