Following a recent period of growth for the business, Greencastle Media Group has appointed Marcus O’ Laoire as the new brand director of the online platform Lovin.
In his new role, O’Laoire will lead the Lovin brand and its team – overseeing both Lovin Dublin and Lovin.ie content strategy, tone of voice and social executions.
Before joining Greencastle Media Group, he worked across the Irish entertainment and hospitality landscape, including stints as a chef, an MC, DJ and bar owner.
“I’m delighted to be joining the ranks in Greencastle Media Group and Lovin. As a proud Dubliner, and somebody who is deeply passionate about food and drink, it’s a privilege to be working with such an established brand and to be trusted in helping elevate its food and drink content and commercial offerings,” he says.
Niamh Geoghegan, general manager of Greencastle Media Group adds: “It’s a very exciting time for Greencastle Media Group, as we continue to expand our services and provide innovative content solutions across 25 different social channels and counting. We can only do this by ensuring we have some of Ireland’s leading voices at the helm of our brands, so we are delighted that Marcus has decided to join us. He brings with him a wealth of food and drink knowledge and is well versed in all that is happening in the Dublin hospitality and entertainment industry.”