As it continues its overseas expansion, Irish bookmaker BoyleSports has launched a new campaign that explores the many variables that may impact sport and the bet someone places.
The campaign was created by the London agency Above+Beyond which won a three way competitive pitch for the creative account last May in a process overseen by AAR Partners.
The TVC explores how inclement weather might impact the outcome of a sporting event whether its horse-racing, F1 or football. While rain doesn’t care about who is playing what, the person placing the bet should care and that’s “why they should choose wisely.”
The campaign for BoyleSports comes at a time when the betting company expands its international operations having recently launched in South America after making its South African debut in 2022. In addition, the company has expanded its physical presence and now has 375 shops in the UK and Ireland.
The TVC It was directed by Dom Goldman through Collective Studios and created by Artem Bjork and James Halladay.