Neville Isdell, the former CEO and chairman of the Coca Cola Company and founder of EPIC museum in Dublin, will deliver a keynote address at the Effie Awards Ireland showcase event on November 19 which will be a live virtual broadcast from SpaceTo studios in Dublin.
The event will showcase some of the Gold winning agencies at the recent Effie Awards Ireland. These include The Public House, Boys+Girls, The Brill Building and Bonfire. On the client side, representatives from Bailey’s Irish Cream, Diageo, SKODA Ireland and Breakthrough Cancer Research will also speak on the day.
According to Charley Stoney, CEO IAPI: “As the founder of EPIC, the Irish Emigration Museum, awarded with one of the coveted Gold Effies on 23rd Sept this year, Neville has a very personal reason to celebrate the inaugural Effie Awards Ireland and is a supporter of the Effie programme as a global benchmark for marketing excellence. As the former chair and CEO of The Coca-Cola Company, he is also an inspirational figures for business leaders who recognise the positive impact brand and marketing effectiveness has on the bottom line. His keynote address will focus on the importance of putting brand at the heart of a company’s business strategy and why creative effectiveness should be invested in now more than ever as we recover from the pandemic.”
To The event will start at 11.30am and to register to attend click HERE