Paul Dervan, CMO of the National Lottery and author of “Run With Foxes: Make Better Marketing Decisions” will be the guest speaker at the forthcoming AII Toolkit seminar which takes place on November 30 at 10am.
One of the country’s top marketers, Dervan was global brand director for Indeed prior to joining the National Lottery. During his time with the world’s largest and fastest-growing job site, he led a global team of 80 people, and was responsible for the investment of hundreds of millions of advertising dollars. He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia, and Asia. Prior to that, he worked for Pokerstars and Telefonica O2
During his presentation, Derval will share insights on how to make better decisions in advertising – based on the mistakes he has made, the lessons learned and insights from the global experts he has tracked down and quizzed on effectiveness in marketing.