In The Company of Huskies have launched a new campaign for Fyffes.
‘The Power of the Fyffes Blue Label’ highlights the fact that despite appearances, not all bananas are the same and only the very best bananas earn the Fyffes Blue Label.
The campaign runs across radio, out of home, social and digital.
For out of home and radio, the campaign focuses on the care and attention that’s goes into getting the famous bananas from the tropics to your table.
A video, directed by Heather Thornton of Along Came a Spider, was also created to further highlight the power of the blue label in a playful way.
A symbol of quality, the famous blue label transforms anything it touches into something of pure perfection.
“We want to remind shoppers of the important differences to keep in mind when selecting their bananas, and the important attributes that our famous blue label stands for – quality, freshness and taste,” said Fyffes’ sales & marketing manager, Emma Hunt-Duffy.
Sales & Marketing Manager: Emma Hunt-Duffy
Agency: In The Company of Huskies
Creative Director: Damian Hanley
Copywriter: Cillian Kenny
Art Director: Greg Colley
Designer: Emily Blaney
Business Director: Nessa Van Rooyen
Senior Account Manager: Kritika Verma
Agency Producer: Laura Cronin
Social Media Specialist: Johanna Torwesten
Retouching: Michael Medvedi
Production Company: Along Came a Spider
Director: Heather Thornton
Producer: Rob Treloar
DOP: Michael O’Donovan