Frank and Honest, the coffee brand owned by Musgraves is the new sponsor of Jennifer Zamparelli on 2FM. The sponsorship of the three-hour morning programme, which airs weekdays from 9am – 12pm, began this week and will run for 12-months.
The deal, brokered by Core Sponsorship, includes 50 x 10 second sponsor-credited stings per week, 21 x sponsor credited promotional spots across the 2FM schedule plus podcast and homepage sponsorship.
According to Tara Farrell, radio and audio sponsorship manager, RTÉ Media Sales: “Once again the new RTÉ 2FM schedule continues to be a draw for major brand partnerships. We see this as a natural coming together of two brands who are both frank and honest!”
Sarah Geoghegan, senior sponsorship manager, Core Sponsorship adds: “At Core Sponsorship we are all about finding sponsorship solutions for brands that access a strong audience base, have impact and are a great fit. Frank & Honest’s partnership with Jennifer Zamparelli on 2FM is the perfect blend of all three. We are excited to see how it evolves”.