Virgin Media Television has made a number of key senior appointments to its commercial team.
Frankie Carty has been appointed as Head of Agency Business, with responsibility for the strategic leadership, management and development of the agency trading business. Frankie joins from Core, where he held the position of Director of Core Investment and he will work closely with Gavan Byrne, the broadcaster’s Head of Trading.
Another key appointment sees Tara Moran taking on the role of Head of Partnerships and Digital Innovation, with responsibility for traditional non-spot business and new commercial opportunities including third party partnerships across linear and digital. She joins from Maximum Media, where she held the position of Head of Brand Partnerships.
Elsewhere, Hugh Quigley has been appointed as Head of VOD Development with responsibility for the strategic leadership and development of on-demand commercial opportunities across our the broadcaster’s player platforms. Prior to this, he was Digital Sales Manager with Virgin Media Solutions.
Meanwhile, Audrey Clarke has been promoted to Head of Audience Knowledge and Insights Development, with responsibility for customer needs and behaviours across all Virgin Media platforms.
In addition, Eoghan McGonagle has been promoted to Head of Sales Operations and Performance, leading the sales reporting and operations functions, including the technical delivery of addressable advertising on the Virgin Media platform. Finally, Sharon Ledwidge has stepped into a new role as Innovation Manager, with responsibility for the strategic development and management of new commercial products, including third party partnerships, events and experiential. She will now report into Tara Moran.
According to Paula McCarthy, Head of Virgin Media Solutions said: “We are delighted to welcome Frankie and Tara to the business. Frankie brings a huge amount of experience having worked with Core in agency trading while Tara has been instrumental in the growth of the Maximum Media business. Our new commercial leadership team has a wonderfully diverse combination of knowledge and experience, positioning Virgin Media Solutions perfectly to deliver enhanced commercial opportunities and innovative, effective marketing solutions for our clients.”