“Make room for life” is the brand proposition reflected in a new campaign from Nesta, Ireland’s biggest storage company. Created by Bloom, the Dublin based creative agency famous for working with challenger brands, activity will run across digital, radio and special outdoor.
Brian Hefferon, managing director, Nesta Ireland said: “There’s empathy and good humour in the new work. Everyone seeing it will recognise important Life Events where choosing the right storage provider suddenly becomes a decision that matters. How, where and with whom to store your much-loved items is a surprisingly emotional decision whether you’re moving house, moving in together, downsizing, renovating or any of the multiple reasons for doing so.”
With a strapline of “Make Room for Life”, a treatment using the copy line “Our Baby Moving In, His Babies Moving Out”, shows a man moving out his drum kit into storage as his pregnant partner gets ready to welcome their new baby.
Meantime, and as it suggests, “Jim Moving In; Gym Moving Out” shows a woman moving out her gym equipment to storage to allow her partner move in.
David Quinn, co-founder, Bloom said: “We’re delighted to work with Nesta to bring their brand message to life. In the case of this new campaign, humour really helps to connect the brand to its consumers. It raises a smile while also raising awareness of the brand.