The Top 10
- Bord Bia – Reputation Pulse score of 83.5
- Credit Union – 80.3
- IRFU – 80.2
- Tourism Ireland- 79.6
- Aer Lingus- 79.4
- Samsung – 79.0
- Kellogg’s – 78.9
- Aldi -77.35
- Dublin Airport – 77.33
- An Post – 76.9
Bord Bia took the top spot in the annual RepTrak 2019 survey as the most reputable organisation in Ireland. It was followed by the Credit Union movement in second place and the IRFU in third place.
Bord Bia secured its top spot for its role in developing international markets for Irish food, drink and horticulture.
Organisations responsible for promoting and building Ireland’s reputation on the international stage also proved to have exemplary reputations within Ireland. This is evident with five such organisations dominating the top ten including Bord Bia, IRFU, Tourism Ireland, Aer Lingus and Dublin Airport.
The study also recorded a strong performance by state backed organisations with four placing within the top ten including Bord Bia, Tourism Ireland, Dublin Airport and An Post.
Some of the companies that made the biggest moves in this year’s report include the IRFU which jumped 12 places from 15th 2018 to 3rd in 2019 with a score of 80.2. Meanwhile Aer Lingus also made significant gains in 2019 moving from 16th place in 2018 to 5th spot following a significant rebrand earlier this year.
Despite seven of the top ten being Irish indigenous organisations, overall the 57 indigenous organisations studied came in 2.5 points below the 43 multinational organisations studied, primarily reflecting a significant gap in perceptions of Innovation (9-point gap), Performance (8-point gap), and Leadership (7-point gap). However Irish firms were on a par on Citizenship and Governance.
The study also measured the public’s propensity to support the 100 organisations across a range of scenarios. Aldi, Lidl and Bord Bia took the top three places for Willingness to Buy Products or Services, while Lidl, Credit Unions and Aldi took the top three places for Willingness to Welcome Into My Community. Google, Apple and Tourism Ireland took the top three places for Willingness to Work For the organisations.
An Post, BMW, Boots, Google and Kellogg’s each received an Outstanding Achievement Award for taking the top five positions when scores were averaged over the ten year period of the study, from 2010 to 2019.
According to Niamh Boyle, Managing Director, The Reputations Agency which publishes the Irish RepTrakR survey: “A strong reputation increases support and delivers positive business results while helping to win customers, attract the right talent, and gain support from key stakeholders. It’s driven by the touchpoints that stakeholders have with organisation – their direct experiences, what organisations communicate and what others say about these organisations.
“From a global perspective, over the last ten years we have seen reputation move markets, with the Top 10 most highly reputed companies outperforming the S&P Index by 2.5 times. In Ireland, our study shows that if an organisation improves its Reputation Pulse score by five points, the number of people willing to buy its products or services goes up by 6.2%, delivering a very positive business outcome.”
“Today, organisations are more widely scrutinised based on their alignment with social causes, their behaviour, their organisational values and the internal culture they create. They are no longer solely measured on what they make or how they make it. The public are more attuned to the reputation of an organisation than ever before and, for the public, actions speak louder than words.”
She adds: “The strong performance this year by organisations representing Ireland and promoting Irish products and services on the international stage, such as Bord Bia, shows that the public holds organisations that contribute to the overall success of Ireland in high regard. The prominence of the state backed bodies in the top ten is also encouraging for the public sector and should be acknowledged as a standout theme of this year’s study.”