Behavioural science and its power to incite positive change among targeted audiences is the topic of the next Marketing Society’s evening time seminar. The keynote speaker will be behavioural science expert Scott Young, CEO of the BVA Nudge Unit UK and Senior Vice President of BVA Group.
The event will take place in the offices of Indeed, Capital Dock, Sir John Rogerson’s Quay on May 23rd and will start at 5pm and conclude at 7.30pm.
At the event, titled Applying Behavioural Science: Nudging Change Among Customers, Employees & Organisations, Young will share several key principles and learnings of behavioural science, along with case studies from recent initiatives, while also demonstrating how “System 1 /System 2 Thinking” “Irrationality” and “Social Norms” can be successfully applied to marketing and management. He will also explore how this science can effectively influence and complement existing research and strategic planning to “nudge” changes in customer or employee behaviour.
Young, who has over 20 years of experience, is passionate about finding “win-win-win” opportunities (that benefit companies, consumers and society) – and in applying behavioural science to help individuals and organisations make better decisions and adopt healthier, more sustainable habits.
According to Chris Upton, Chairperson of the Marketing Society: “It is with great pleasure that we at the Marketing Society welcome an esteemed industry expert such as Mr. Scott Young. An author and leading expert in his field, with over 20 years of experience, Scott is uniquely positioned to unlock the secrets behind how behavioural science can be effectively applied to the marketing mix to develop insightful campaigns that really connect with audiences in way that will encourage or nudge positive behavioural change. I would encourage all members and non-members alike to attend this event which I am sure will be hugely insightful and informative – it is certainly one not to missed”.