Following a competitive pitch process, BSH Hausgeräte GmbH has appointed eightytwenty as their digital partner in Ireland with work commencing in April 2019. The agency is responsible for digital strategy, digital creative and digital marketing.
BSH has grown from a German exporter into one of the world’s leading home appliance manufacturers with more than 61,800 employees worldwide. In order to meet the constantly evolving consumer needs BSH is transforming itself from a supplier of home appliances to a company that offers personalized digital functions, services and content in addition to home appliances.
Every one of the Bosch Group’s business sectors has a presence in the UK and Ireland: Mobility Solutions, Consumer Goods, Energy and Building Technology and Industrial Technology. Bosch UK and Ireland generated revenues of €4bn. The UK and Ireland is the second largest European market for Bosch after Germany and fourth largest in the world.
According to Jade Finlay, Marketing at BSH UK and Ireland: “BSH is based on creativity and innovation, and has always been a driving force for technological as well as social development through our products. It was critical for us identify a partner that shared these values of creativity and innovation to help us bring our core values to life. eightytwenty clearly demonstrated that they were the right partner for us, showcasing their strategic and creative thinking throughout the pitch process.”
David Connor, CEO of eightytwenty adds: “The BSH Group is a story based on innovation, something that sits at the core of our business at eightytwenty. We have really enjoyed working alongside David, Jade and the team during this process and we look forward to helping them reinforce their leadership position in their category”.