Research published by the European Commission shows that radio is the most trusted medium in Ireland with 68% of Irish people trusting radio ahead of TV (62%), press (47%) and social media (25%).
The Eurobarometer study shows that 59% of people across Europe trust radio but this figure increases significantly to 68% in Ireland. The latest results reinforce the findings of the Reuters Institute Digital News Report, which was released in Summer 2018, which placed radio as the number one choice for Irish people for sourcing news.
According to John Purcell, Chairman of the IBI: “We welcome today’s Eurobarometer report which once again shows that radio is the most trusted media. Not only is trust in Irish radio extremely high at 68% it’s also above the European average of 59%. More importantly however is that listenership to radio in Ireland remains extremely strong with 3.1 million people tuning in every day.”
The Eurobarometer survey examines the attitudes of EU citizens twice a year on a variety of topics.