Great creative work doesn’t happen without a great client and in a new series of videos published by the Institute of Advertising Practitioners in Ireland (IAPI) some of these unsung “Creative Heroes” talk about their work and their impact creativity has had on their brands.
First up is Mark Henry, Central Marketing Director at Tourism Ireland. October and November will each feature another Creative Hero.
According to Mark Nutley, IAPI Creative Committee Member: “We all love and absorb creative work as part of life. Some of the most powerful moments in our lives involve music, film, writing, or some form of creative expression. Yet, when it comes to work, there is a temptation to forget how powerful creativity can be. Those clients that appreciate the power of creativity and demand creative excellence from their agency reap the rewards.
“These films salute those clients and hopefully share a few secrets that others can pick up on. IAPI believes that commercial creativity can be a game-changer for more businesses. Creative Heroes is part of that discussion.”