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MCS Group – Ardmore

The lowdown: 

MCS Group is a preferred choice for talented professionals and clients in Northern Ireland, connecting specialist talent in specialist disciplines with leading employers across:

  • ICT & Digital
  • Technical & Engineering
  • Commercial & Business Growth
  • Accountancy & Banking

The marketing challenge is to position MCS as the leader in a crowded, highly competitive market, to create growth in direct applications and registrations.

Ardmore tackled this challenge with a new campaign that uses reverse psychology to cause a pattern interrupt and enter the conversation already taking place in the audience’s heads.

The campaign launched during April 2018 across outdoor and online media.


Agency: Ardmore
Advertiser: MCS Group
Deputy Creative Director: Chris Lyttle
Copywriter: Luke Hanley
Senior Designer: Martina Irwin
Media manager: Alison O’Neil
CEO: John Keane
Account Director: Paul James
Account Executive: Bronagh Hardy


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