The lowdown:
MCS Group is a preferred choice for talented professionals and clients in Northern Ireland, connecting specialist talent in specialist disciplines with leading employers across:
- ICT & Digital
- Technical & Engineering
- Commercial & Business Growth
- Accountancy & Banking
The marketing challenge is to position MCS as the leader in a crowded, highly competitive market, to create growth in direct applications and registrations.
Ardmore tackled this challenge with a new campaign that uses reverse psychology to cause a pattern interrupt and enter the conversation already taking place in the audience’s heads.
The campaign launched during April 2018 across outdoor and online media.
Credits:
Agency: Ardmore
Advertiser: MCS Group
Deputy Creative Director: Chris Lyttle
Copywriter: Luke Hanley
Senior Designer: Martina Irwin
Media manager: Alison O’Neil
CEO: John Keane
Account Director: Paul James
Account Executive: Bronagh Hardy
