With the countdown to the Cannes Lions 2018 well underway, Core, Ireland’s largest marketing communications group, is once again joining forces with the Institute of Advertising Practitioners in Ireland (IAPI) as part of the 2018 Cannes ‘Young Lions’ competition.
Core has its sponsorship of the ‘Young Marketers’ prize, which is open to pairs of young marketers aged 30 years or under working on the client side of the business.
The ‘Young Marketers’ competition is an opportunity for the brightest professional minds working in the industry to demonstrate their strategic thinking and creative approach to solving important marketing challenges. Core recognizes that creativity is not simply reserved for agencies – it’s at the heart of clients’ businesses too.
To enter, each team of two will have to answer a brief as the brand they currently work for. For example, last year’s team from Vodafone answered the brief using the Vodafone brand to tackle the issue of sustainable energy use in Ireland.
The 2018 brief relates to www.checktheregister.ie, the website which allows people to check their eligibility to vote in elections and referenda.
Full details of the brief will be outlined at a seminar in the Odeon Cinema, Point Village on Friday, February 16, from 8am. The competition will be explained, the brief and the jury panel will be introduced and an explanation will be given of how the Young Lions competition works. Teams who wish to enter the Young Marketers competition must attend this briefing and register their interest on the morning of the event.
The deadline for entries is 5th March 2018.
Shortlisted entrants will be invited to pitch to the local judging panel and the overall winner of the ‘Young Marketer’ competition will win an all-expenses paid trip to the Cannes Lions in France in June 2018. The trip includes flights, a full week’s delegate pass, invites to the gala evenings, and hotel accommodation in Cannes.
The winning Young Marketers duo will be part of a bigger team of 12 Young Lions representing the best young creative talent in Ireland in PR, print, film, media and social media. They will then compete in Cannes against the best young marketers from each country attending. Cannes Lions is an eight-day festival of world class creative thinking, digital innovation, education and networking, with over 17,000 delegates from over 100 countries.
According to Shane Doyle, Group Strategy Director of Core: “Creativity has a profound and quantifiable influence on marketing effectiveness, with international research proving that creatively-awarded campaigns are six times more efficient than non-awarded campaigns in growing market share. Core wants to support the next generation of marketers to unleash their creative thinking.”