Electric Media is to manage the Irish advertising sales of the VICE Media, the global youth media company and content creation studio. This will be the first time VICE has opened up bespoke advertising opportunities to brands in the Irish market.
Since launching 1994, VICE has grown into a global media presence in over 30 countries, with a suite of award-winning digital channels, a rapidly expanding international TV network, film studios, magazine, in-house content agency and even a pub.
Alongside creating best-in-class editorial and original video content for young audiences globally, VICE Media will offer a broad range of advertising opportunities in Ireland, including branded content solutions through Virtue Worldwide – VICE’s in-house content agency providing strategic and creative services producing world-class content targeted at millennials – and display advertising across VICE’s network of premium digital channels and audiences.
Megan O’Riordan, Electric Media said: “As we continue to grow our global publisher portfolio at Electric Media, adding new audience and content production opportunities, we are delighted to work with such a unique media brand as VICE.”
According to Paul Davison, VICE VP Trading & Agency Development: “We’re excited to be working with the team at Electric Media, maximising the huge potential we see for VICE in the Irish market and working collaboratively with a broad range of agencies and clients.”