In a seismic change for televised sport in Ireland, eir recently purchased Setanta Sports and relaunched as eirSport.
Together in a bundle with all the BT Sports channels it offers Irish consumers top class sport – from Premier League Soccer to European Champions Cup Rugby – with one important difference – all six channels are free for eir Broadband customers.
The campaign, developed by DDFH&B was created to launch the newly renamed channel and spread the message that at last top class sport was available to Irish consumers for free.
The idea behind the campaign – chosen to suggest that for too long Sport has been locked up behind pay walls was “We’re Setting Sport Free”.
Shot on location in Dublin’s Docklands with additional green screen pick ups in Black Star Studios in London the commercial features Riyad Mahrez of Leicester City, Premier League Champions, Ian Madigan of Bordeaux Begles and Cillian O’Connor of Mayo.
The commercial was directed by Steve Green for Sweet Media and features the three protagonists escaping from a high security facility.
Client: Oisin Masterson, eir
Creative Director: Gavin O’Sullivan
Art Director: Darragh Julian
Agency Producer: Aisling O’Dwyer
Account Director: Mark Grehan/Fiona Gilroy
Production Company: Sweet Media
Director: Steve Green
Producer: Andy Bradford
Post Production: Screenscene
Editor: Jake Walshe
VFX CD: Hubert Montag
Music: Brian Crosby
Sound: Will Farrell