Home Campaigns Ad of the Week Ad of the Week: eirSport – DDFH&B

    Ad of the Week: eirSport – DDFH&B

    The Lowdown:

    In a seismic change for televised sport in Ireland, eir recently purchased Setanta Sports and relaunched as eirSport.

    Together in a bundle with all the BT Sports channels it offers Irish consumers top class sport – from Premier League Soccer to European Champions Cup Rugby – with one important difference – all six channels are free for eir Broadband customers.

    The campaign, developed by DDFH&B was created to launch the newly renamed channel and spread the message that at last top class sport was available to Irish consumers for free.

    The idea behind the campaign – chosen to suggest that for too long Sport has been locked up behind pay walls was “We’re Setting Sport Free”.

    Shot on location in Dublin’s Docklands with additional green screen pick ups in Black Star Studios in London the commercial features Riyad Mahrez of Leicester City, Premier League Champions, Ian Madigan of Bordeaux Begles and Cillian O’Connor of Mayo.

    The commercial was directed by Steve Green for Sweet Media and features the three protagonists escaping from a high security facility.


    Client: Oisin Masterson, eir
    Agency: DDFH&B
    Creative Director: Gavin O’Sullivan
    Art Director: Darragh Julian
    Agency Producer: Aisling O’Dwyer
    Account Director: Mark Grehan/Fiona Gilroy
    Production Company: Sweet Media
    Director: Steve Green
    Producer: Andy Bradford
    Post Production: Screenscene
    Editor: Jake Walshe
    VFX CD: Hubert Montag
    Music: Brian Crosby
    Sound: Will Farrell

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