Details of the shortlist for this year’s ADFX Awards have been published. The Awards will take place on September 22nd and tickets are now on sale.
Topping this year’s shortlist of creative agencies was DDFH&B which was shortlisted 14 times across all categories. It was followed by Rothco with seven entries while Irish International had five entries on shortlist. After that most of the other shortlisted slots went to Cawley Nea\TBWA, Boys & Girls, Chemistry, Publicis Dublin McCannBlue and In the Company of Huskies.
As many of the entries were entered jointly with media agencies, all of the top media agency groups also featured prominently on the shortlist including OMD & PHD which were shortlisted seven times as well as Mindshare, which also shortlisted seven times. Mediavest, meanwhile, made the shortlist five times.
Other media agencies on the shortlist incle Starcom, Carat, Vizeum, Mediaworks, and ZenithOptimedia
The Shortlist is as follows:
ALCOHOLIC BEVERAGES
Heineken ‘How Heineken won the Rugby World Cup’
Agency: Rothco & Starcom
Coors Light ‘Playing games to win digitally with young males’
Agency: Starcom
AUTOMOTIVE
MINI with ‘Round Ireland Relay’
Agency: Cawley Nea\TBWA
CORPORATE FINANCE AND SERVICES
EBS with ‘The Value of fame; How EBS beat the targets, bucked the trends and changes the rules’
Agency: Irish International
Bord Gáis with ‘Switched On’
Agency: Publicis Dublin with joint credit to DDFH&B & Mindshare
Ulster Bank with ‘A Mortgage you can live with’
Agency: Ogilvy & Mediavest
RaboDirect with ‘Not just any case study’
Agency: Boys & Girls
AIB with ‘Less saying, more doing’
Agency: Rothco & Starcom
Bank of Ireland Mortgages
Agency: Cawley Nea\TBWA + Carat
AIB with ‘Back from the brink of brand extinction’
Agency: Rothco
FMCG
McDonnell’s Curry Sauce ‘How a curry sauce pasted the market’
Agency: Boys & Girls & Mindshare Media Ireland
Waterwipes with ‘How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business’
Agency: DDFH&B & OMD Ireland
Avonmore Super Milk with ‘Healthy Bones for life’
Agency: Irish International & Carat
Barry’s Tea with ‘Give it time to Brew’
Agency: Irish International & OMD Ireland
Deep River Rock with ‘How advertising and brand building kept Deep River Rock hydrated for 10 years’
Agency: McCann Blue & Mindshare Media Ireland
Cadbury Dairy Milk with ‘Combining science and art to maximise effectiveness’
Agency: PHD Ireland
The Natural Confectionary Company with ‘How Jelly Phants were born’
Agency: PHD Ireland
Tayto with ‘How a 60 year old character connected with the younger generation’
Agency: Publicis Dublin & Vizeum
Cuisine de France with ‘A Bread Basket Case’
Agency: Rothco
LEISURE MEDIA & ENTERTAINMENT
Fáilte Ireland – Visit Dublin with ‘Making Dublin click again with Tourists’
Agency: In the Company of Huskies
Iarnród Éireann with ‘Rail for the Win’
Agency: Publicis Dublin
Three with ‘Three does all it takes for the Irish Rugby Team’
Agency: Boys & Girls & Mediavest
The Irish Times with ‘You are what you read’
Agency: Owens DDB & PHD Ireland
LONG TERM EFFECTIVENESS
Barry’s Tea ‘Give it time to Brew’
Agency: Irish International & OMD Ireland
Supervalu with ‘How a brave local brand defied the forces of globalisation’
Agency: DDFH&B
Fáilte Ireland – Discover Ireland with ‘9 years selling Ice to Eskimos’
Agency: DDFH&B & PHD Ireland
Bord Gáis Energy with ‘Switched On’
Agency: Publicis Dublin with joint credit to DDFH&B & Mindshare
Deep River Rock with ‘How advertising and brand building kept Deep River Rock hydrated for 10 years’
Agency: McCann Blue & Mindshare Media Ireland
ELECTRICAL CONSUMER GOODS
Electric Ireland with ‘Electric Ireland’s launch into the most difficult markets, Northern Ireland’
Agency: Cawley Nea\TBWA & Mediavest
PUBLIC SERVICE, SOCIAL WELFARE & EDUCATION
Bord Iascaigh Mhara – Safety at Sea with ‘Live to tell the tale’
Agency: DDFH&B
Fáilte Ireland – Visit Dublin with ‘Making Dublin click with Tourists’
Agency: In the Company of Huskies
Daintree Paper with ‘How we took the hate out of the Debate’
Agency: Rothco
Safe food Folic Acid Campaign with ‘Reaching the Unreachable. Convincing the Inconvincible’
Agency: McCann Blue & Mindshare Media Ireland
NEW LAUNCH
The Natural Confectionary Company with ‘How Jelly Phants were born’
Agency: PHD Ireland
Virgin Media Ireland with ‘The Story of 2015’s most successful Irish brand transformation’
Agency: Irish International & OMD Ireland
Mc Donald’s McMór with ‘Launching the Best of Ireland in a Bun’
Agency: Cawley Nea\TBWA
eir ‘No more Pots. The Story of turning a brand around to live life on eir’
Agency: DDFH&B & Vizeum
Bord Iascaigh Mhara – Safety at Sea with ‘Live to tell the tale’
Agency: DDFH&B
Waterwipes with ‘How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business’
Agency: DDFH&B & OMD Ireland
Orchard Thieves ‘Thieving the Spotlight’
Agency: Rothco & Starcom
PHARMACEUTICALS, HEALTHCARE, COSMETICS
VHI with ‘Using advertising to cultivate a more sustainable customer base’
Agency: Publicis Dublin & PHD Ireland
Waterwipes with ‘How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business’
Agency: DDFH&B & OMD Ireland
RETAIL & FASHION
SuperValu with ‘Giving small producers a big chance’
Agency: DDFH&B
Lidl Ireland with ‘Gaining a lot from living a little’
Agency: Chemistry & Mediaworks
IT/ TELECOMMUNICATIONS & DIGITAL
Three with ‘How the Perfect Surprise won Christmas’
Agency: Boys & Girls & Mediavest
eir with ‘No more Pots. The Story of turning a brand around to live life on eir’
Agency: DDFH&B & Vizeum
Three with ‘Three does all it takes for the Irish Rugby Team’
Agency: Boys & Girls & Mediavest
Tesco Mobile Ireland with ‘From little voice to big voice
Agency: Chemistry & Initiative
PhoneWatch with ‘From Crime to Clicks’
Agency: ZenithOptimedia & Brando
SMALL BUDGET
The Natural Confectionary Company with ‘How Jelly Phants were born’
Agency: PHD Ireland
Safe food Folic Acid Campaign with ‘Reaching the Unreachable. Convincing the Inconvincible’
Agency: McCann Blue & Mindshare Media Ireland
RCSI with ‘Look back. Step forward’
Agency: Publicis Dublin
Bord Iascaigh Mhara – Safety at Sea with ‘Live to tell the tale’
Agency: DDFH&B
Waterwipes with ‘How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business’
Agency: DDFH&B & OMD Ireland
Daintree with ‘How we took hate out of the Debate’
Agency: Rothco
